Automobile

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OBJECT TYPE
4dr/sedan/hardtop/gas
DATE
1936
ARTIFACT NUMBER
1971.0436.001
MANUFACTURER
Packard Motor Car Co. of Canada Ltd.
MODEL
PACKARD/120 B/14th Series
LOCATION
Windsor, Ontario, Canada

More Information


General Information

Serial #
992530
Part Number
1
Total Parts
1
AKA
N/A
Patents
N/A
General Description
Unknown

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length
494.0 cm
Width
166.0 cm
Height
161.0 cm
Thickness
N/A
Weight
1633.0
Diameter
N/A
Volume
N/A

Lexicon

Group
Motorized Ground Transportation
Category
Automotive vehicles
Sub-Category
N/A

Manufacturer

AKA
Packard
Country
Canada
State/Province
Ontario
City
Windsor

Context

Country
Unknown
State/Province
Unknown
Period
Unknown
Canada
Car made in Canada and bought by a Canadian. Typical car for upper middle-class Canadian families from across the country. 1576 Packars were made in Canada and sold in 1936. 120-B price was $ 1395. This car was sold either at Canada Motor Sales in Ottawa or Mckay Motor Co. (also of Ottawa). It was delivered on May 2 in 1936. Packard established a branch plant in Canada in Windsor from 1931 to 1939 to assemble cars. In 1955, Packard Motor Car Co. in the US was taken over by the Studebaker parent company. The firm in Canada became the Studebaker-Packard Corporation of Canada ltd but the Studebaker-style Packards were not built in Canada. The Packard name was dropped in 1962.
Function
Owner driven passenger vehicle for general transportation.
Technical
The depression was hard on luxury car manufacturers such as Packard. In 1935 Packard introduced the model One-twenty, a cheaper version that was hoped to save the company from bankruptcy. With this model, the company was switching from largely hand-built luxury cars to a mass-produced, mid-priced model. The mid-priced market was highly competitive at the time. The car was called the Junior Packard. The One-twenty name refers to the wheelbase. The car model came in different versions: coupes, convertibles and sedans. The price was much more affordable than the senior models making the prestige of Packard ownership more available to a larger market. The One-twenty was a success. It was produced until 1941. Model 120 from the 14th series is a lot like the previous series (12th). The difference is a 5 degree slant of the radiator shell. Overall, 55 042 model 120-Bs were made in 1936. It was the best year of sales.
Area Notes
Unknown

Details

Markings
N/A
Missing
N/A
Finish
Unknown
Decoration
N/A

CITE THIS OBJECT

If you choose to share our information about this collection object, please cite:

Packard Motor Car Co. of Canada Ltd., Automobile, 1936, Artifact no. 1971.0436, Ingenium – Canada’s Museums of Science and Innovation, http://collections.ingeniumcanada.org/en/id/1971.0436.001/

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