General Information

Serial #

N/A

Part Number

1

Total Parts

2

AKA

N/A

Patents

N/A

General Description

METAL

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

102.0 cm

Width

69.5 cm

Height

3.5 cm

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Motorized Ground Transportation

Category

Advertising

Sub-Category

N/A

Manufacturer

AKA

Unknown

Country

Unknown

State/Province

Unknown

City

Unknown

Context

Country

Canada

State/Province

Unknown

Period

FROM 1930'S TO 1960'S

Canada

IMPERIAL OIL, MORE COMMONLY KNOWN TODAY AS ESSO, IS ONE OF THE OLDEST OIL & GAS COMPANIES IN CANADA. IT WAS ONE OF THE FIRST COMPANIES TO OPEN SERVICE/GAS STATIONS IN CANADA. This sign, having three stars, likely represents Imperial Oil's "Three Star" brand of gasoline. In the 1936-37 NHL hockey season when Imperial Oil became the principal sponsor of CBC's Hockey Night in Canada, the company began the tradition of selecting the three stars of the game in order to promote their "Three Star" brand of gas. The tradition has not only remained even after Imperial Oil left as a sponsor in 1976, but has also been adopted by most leagues and levels of hockey. [Reference: "Top 10 Hockey Gimmicks," available on CBC's website at http://www.cbc.ca/sports/columns/top10/hockeygimmicks.html]

Function

USED TO ADVERTISE THE IMPERIAL OIL CO.

Technical

EXAMPLE OF A SIGN THAT WOULD HAVE BEEN SUSPENDED FORM A BRACKET IN FRONT OF AN IMPERIAL OIL STATION.

Area Notes

Unknown

Details

Markings

.2 ON EACH SIDE: 'IMPERIAL/ DEALER'

Missing

missing screw and nut from upper edge

Finish

.1 WHITE ENAMEL BACKGROUND WITH RED & BLUE PRINTING/.2 GALVANIZED METAL

Decoration

.1 OVAL SHAPE WITH BLUE BORDER & FRAME - 3 RED STARS ON EACH SIDE/.2 CURLED ENDS ON SUPPORTS