General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

Red, off-white, and green text and graphics printed on paper.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

135.0 cm

Width

96.5 cm

Height

N/A

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Agriculture

Category

Merchandising

Sub-Category

N/A

Manufacturer

AKA

Unknown

Country

Unknown

State/Province

Unknown

City

Unknown

Context

Country

Unknown

State/Province

Unknown

Period

Unknown

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. This press sheet contains labels for Carnation Evaporated Milk, produced in Canada by Aylmer Milk Products Co. Ltd., Aylmer, ON.

Function

Contains multiple copies of printed labels ready for cutting.

Technical

Contains multiple copies of printed labels ready for cutting.

Area Notes

Unknown

Details

Markings

Sheet contains 108 individual labels. Each label reads : " TRADE MARK REGISTERED/ Carnation/ "From Contented Cows"/ UNSWEETENED/ STERILIZED EVAPORATED/ MILK" and "PRODUCED IN CANADA" on face; "Carnation Sterilized Evaporated Milk/ is Cows' Milk reduced to a rich consistency/ by evaporating in vacuo and then thorough-/ ly. sterilized./ This milk will keep until opened. After/ opening it will remain sweet several days/ if kept in a cool, clean place./ KEEP IN COOL DRY PLACE/ GUARANTY/ This can is guaranteed by Carnation Milk/ Products Co. Limited to contain no substance/ but fresh, pure, sweet milk evaporated to a/ rich consistency and thoroughly sterilized./ WEIGHT OF CONTENTS 6 OUNCES/ CARNATION MILK PRODUCTS CO. LIMITED/ AYLMER, ONT. CANADA" printed on one side panel; "DIRECTIONS/ By adding one part of water to one part of/ the contents of this can, a resulting milk prod-/ uct will be obtained which will not be below/ the legal standard for whole milk./ For drinking, cooking and table use, dilute/ with water as desired./ For ice cream, use two parts of milk with/ one part water./ For coffee, use milk without diluting./ For infants, dilute with boiled water accord-/ ing to age and strength of child./ INSTRUCTIONS:- [French language text translation] printed on opposing side panel. Cross hair and other optical markings also present on sheet.

Missing

Appears complete.

Finish

Red, off-white, and green text and graphics printed on paper.

Decoration

Stylized images of lighted torch, bouquet of 3 flowers (carnations) tied with ribbon and modified fleurs-de-lis symbols decorate each label.