General Information

Serial #

N/A

Part Number

3

Total Parts

3

AKA

N/A

Patents

N/A

General Description

Yellow, blue, red, black, bronze, and green text and graphics, printed on off-white paper.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

38.6 cm

Width

32.6 cm

Height

N/A

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Agriculture

Category

Merchandising

Sub-Category

N/A

Manufacturer

AKA

Unknown

Country

Unknown

State/Province

Unknown

City

Unknown

Context

Country

Unknown

State/Province

Unknown

Period

Unknown

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging.

Function

Contains multiple copies of printed labels ready for cutting.

Technical

Contains multiple copies of printed labels ready for cutting. This press sheet contains labels for starch/ starch products. Note that this partial sheet contains 3 "empty" frames, and is printed on one side only.

Area Notes

Unknown

Details

Markings

Sheet contains 5 labels in total. 1 label reads: "Lily White/ Gloss/ Starch" and "HOW TO USE" printed on image of box; "LILY WHITE GLOSS/ 8-6 LB. CANNISTERS PER CASE./ "Useful and Handsome" " printed below. 1 label reads: "FIRST QUALITY/ WHITE/ Laundry/ STARCH/ THE BRANTFORD STARCH WORKS LIMITED/ BRANTFORD, CANADA" and "DIRECTIONS/ HOW TO PREPARE/ THIS STARCH" printed on image of box; "FIRST QUALITY/ WHITE LAUNDRY/ 16- 3 LB. CANNISTERS PER CASE./ "The Family Favorite." printed below. 1 label reads: "BRANTFORD/ PREPARED CORN", " HIGHEST/ AWARDS/ WHEREVER EXHIBITED", "IN COMPETITION WITH THE WORLD" and "MANUFACTURED BY/ BRANTFORD STARCH WORKS/ LIMITED/ BRANTFORD, CANADA" printed on image of box; "BRANTFORD/ PREPARED CORN/ 40- 1LB. PACKETS PER CASE./ "For Dainty and Delicious/ Desserts." printed below. 1 image reads: "CELLULOID/ STARCH", "A NOVEL INVENTION!/ REQUIRES NO BOILING", "12 OZ." and "Sole Manufacturers/ THE CELLULOID STARCH COMPANY/ NEW HAVEN, CONN,U.S.A." printed on image of box; "45/ PACKETS/ PER CASE" and "NEVER/ STICKS" printed below; within same label border is printed image of red trunk with open lid, bearing text: "LILY WHITE/ BRANTFORD, CANADA" and "BRANTFORD/ STARCH WORKS/ CANADA."; "LILY WHITE GLOSS/ 6- 6 LB.TOY TRUNKS PER CASE./ "The Children's Delight." printed below. 1 label reads: "CHALLENGE/ PREPARED/ CORN", "TradeMark", "Manufactured by/ THE BRANTFORD STARCH WORKS/ LIMITED/ BRANTFORD, CANADA." and "RECIPES" printed on image of box; "CHALLENGE/ PREPARED CORN/ 40-1 LB. PACKETS PER CASE./ "Pure Food." printed below.

Missing

Appears complete.

Finish

Yellow, blue, red, black, bronze, and green text and graphics, printed on off-white paper.

Decoration

Images of elaborately decorated boxes, and factory building are featured on roughly rectangular background surrounded by scrolling border.