General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

Yellow, red, blue, brown, black and gold tone images and graphics printed on off-white paper.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

53.8 cm

Width

42.2 cm

Height

N/A

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Printing

Category

Printed specimens

Sub-Category

N/A

Manufacturer

AKA

Eaton

Country

Canada

State/Province

Ontario

City

Toronto

Context

Country

Unknown

State/Province

Unknown

Period

This sheet assumed to have been prepared before 1904.

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging. This sheet contains printed material for T. Eaton Co. Ltd., 190 Yonge St., Toronto, ON.

Function

Used to check for errors in layout, text formatting, spelling and content, etc. prior to actual printing job being performed.

Technical

Unknown

Area Notes

Unknown

Details

Markings

"FALL/ AND/ WINTER/ CATALOGUE/ No 66/ 1904-05/ THE/ T. EATON CO./ LIMITED/ 190 YONGE ST. /TORONTO CANADA", "HAT/ No 368 Price $8.50 to $15.00/ DESCRIPTION SEE PAGE 51" and "SUIT./ No 6934 PRICE $ 17.50/ DESCRIPTION SEE PAGE 23" printed on one side of sheet face. Text on opposing side of face includes" SPECIAL VALUES IN CROCKERY AND GLASSWARE", "Study EATON'S Catalogue; it is Your "Price" Dictionary." and "PRESS OF THE/ T. EATON CO. CO./ LIMITED/ TORONTO". Lengthy text passages on reverse include " Instructions for Shoppers by Mail.", "ORGANS", "COPY OF CERTIFICATE AND WARRANTY/ Manufacturer's Certificate and Warranty/ THE GODERICH ORGAN CO,," and "Entered at the Department of Agriculture according to Act of Parliament of Canada, in the year one thousand nine hundred and four ". "E. EAT. 1" and "CANADA EPHEMERIA/ 70 Main St. South, Brampton, ON CAN L6W 2C6" appears on labels applied to mounting board present at time of acquisition by CSTMC.

Missing

Appears complete, save small area of loss in one corner of sheet.

Finish

Yellow, red, blue, brown, black and gold tone images and graphics printed on off-white paper.

Decoration

Images of well-dressed man and woman riding horses and fashionably dressed standing woman decorate one side of sheet face; illustrations of crockery and glassware, organs and piano stools also present.