General Information

Serial #

N/A

Part Number

1

Total Parts

1

AKA

N/A

Patents

N/A

General Description

Stylized image of reclining man in robe and slippers, smoking and reading by lamplight.

Dimensions

Note: These reflect the general size for storage and are not necessarily representative of the object's true dimensions.

Length

66.7 cm

Width

46.3 cm

Height

2.0 cm

Thickness

N/A

Weight

N/A

Diameter

N/A

Volume

N/A

Lexicon

Group

Printing

Category

Printed specimens

Sub-Category

N/A

Manufacturer

AKA

Unknown

Country

Unknown

State/Province

Unknown

City

Unknown

Context

Country

Unknown

State/Province

Unknown

Period

Unknown

Canada

Many of the plates, proofs, labels and posters were produced for Canada's growing number of manufacturers in everything from farm implements to preserved food, pharmaceuticals and musical instruments. Some of these, like Massey Harris, were once giants. Others may have left no other traces than the plate and proof for a cheque, receipt or letterhead. The artifacts and print specimens represent the output of one of the fastest growing industries in this period: printing and graphic arts. Not only was printing growing rapidly as a sector, it was also subdividing into specialized segments. The engraving and lithography trades, whose processes excelled at reproducing creative imagery, colour, and decorative calligraphy, commanded the market for stationery, packaging, posters, promotional calendars and catalogue covers. The collection attests to the emergence of a new market, consumer goods, and a new industry, advertising. During this period, the role of the household as a centre of production was steadily weakened as its members became implicated in the labour market. As members became increasingly dependent on cash employment, household needs like clothing and food had to be met by purchasing goods. At the same time manufacturers, pressed by competition, continually sought both to expand their markets and reduce their costs through mass production. National markets for consumer goods thus emerged. The printing and publishing industry played a key role in this process through advertising and packaging.

Function

To inform viewers and promote product, service, event and/or company, etc.

Technical

According to the inventory prepared for this accession lot, this poster was displayed in a streetcar. [Ref. 1]

Area Notes

Unknown

Details

Markings

Poster face reads "NIGHT'S COMFORT IS - LIGHT./ THE/ IMPROVED/ Auer/ LIGHT/ Steady, Brilliant,/ Economical./ FOR SALE HERE." "E-PRO-22" printed by hand in red ink on label applied to frame dust cover.

Missing

Appears complete.

Finish

Red, yellow, blue, black, brown and off-white text and graphics, printed on off-white paper. NB: poster is framed: flat black matt; clear glass (?); silver metal frame and suspension wire; unbleached cardboard dust cover.

Decoration

Stylized image of reclining man in robe and slippers, smoking and reading by lamplight.