Motoneige

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TYPE D’OBJET
2 passenger/open/1 cyl/125 cc
DATE
1961
NUMÉRO DE L’ARTEFACT
1971.0437.001
FABRICANT
Auto-Neige Bombardier Ltée
MODÈLE
Ski-Doo/L252L
EMPLACEMENT
Valcourt, Québec, Canada

Plus d’information


Renseignements généraux

Nº de série
6124.03J
Nº de partie
1
Nombre total de parties
1
Ou
S/O
Brevets
S/O
Description générale
METAL/ LEATHERETTE/ GLASS

Dimensions

Remarque : Cette information reflète la taille générale pour l’entreposage et ne représente pas nécessairement les véritables dimensions de l’objet.

Longueur
261,0 cm
Largeur
43,2 cm
Hauteur
83,8 cm
Épaisseur
S/O
Poids
S/O
Diamètre
S/O
Volume
S/O

Lexique

Groupe
Transports terrestres motorisés
Catégorie
Véhicules récréatifs
Sous-catégorie
S/O

Fabricant

Ou
Bombardier
Pays
Canada
État/province
Québec
Ville
Valcourt

Contexte

Pays
Inconnu
État/province
Inconnu
Période
Unknown
Canada
Laurent Beaudoin, born in Laurier Station, Quebec, joined Bombardier Limited in 1963. "Virtually from the moment he joined Bombardier, Laurent advocated a more aggressive promotion of Ski-Doo. The company could grow much faster and make great profits by shifting resources toward this product life. The industrial line of snowmobile products might wane in significance as a result, but it was the price to pay for a change to tighten the company's grip on a booming market.(...) Seeking to promote the Ski-Doo to a wider North American market, he began looking around fo an English advertising agency. He consulted with a Universite de Sherbrooke marketing professor who had graduated from the University of Western Ontario. The professor referred Laurent to a fellow Western graduate, John Hethrington, who was then an executive with a Toronto-based advertising firm, Spitzer, Mills & Bates. (...) The annual advertising budget was only $32,000 in the 1963-64 season, but is rose steadily until it hit $5 million by 1969-70." (Larry MacDonald, The Bombardier Story: Planes, Trains, and Snowmobiles, 2002).
Fonction
Used for transporation on snow. Initially marketed to missionaries, trappers, prospectors and surveyors, this vehicle was also used for recreational purposes.
Technique
In 1959, Joseph-Armand Bombardier created the first 'miniature' snowmobile prototype. This personal, light-weight vehicle was made possible in part by lighter motor designs and the revolutionary continuous track system. Mass production of the Ski-Doo snowmobile began in fall of 1959. Demand for this vehicle increased year by year as promotion and sales networks expanded. In 1959-60, 225 units were produced; 1960-61 250 were produced; 1961-61, 1200 units were produced; 2500 vehicles were produced in 1962-63; and finally, 8352 Ski-Doos were built in 1963-64. This artifact was built in 1961, and while this was a relatively slow year in the Ski-Doo's sale's history, it was a notable one in terms of technical developments. These developments were three manufactured design changes involving the Ski-Doo's skis: 1) coil spring front suspension and wooden skis; 2) leaf spring front suspension and wooden skis; and 3) leaf spring suspensions on steel skis. The serial number modification is as follows: 61300 and earlier: wood skis and coil springs. 61300 and up: wood skis and leaf springs. 611039 and up: steels skis with leaf springs. 611400 and up: rear bogie suspension. This artifact's serial number is 612403J (steel skis with leaf springs). This design proved to be a better, more durable ride. These changes proved to be a great advancement in the snowmobile industry and are still used today.
Notes sur la région
Inconnu

Détails

Marques
S/O
Manque
does not appear to be missing parts.
Fini
YELLOW BODY AND SKIS. RED LETTERING AND SKI TIPS. BLACK SPRINGS. MAROON LEATHERETTE LONG SEAT. PLEXIGLASS WINDSCREEN.
Décoration
S/O

FAIRE RÉFÉRENCE À CET OBJET

Si vous souhaitez publier de l’information sur cet objet de collection, veuillez indiquer ce qui suit :

Auto-Neige Bombardier Ltée, Motoneige, 1961, Numéro de l'artefact 1971.0437, Ingenium - Musées des sciences et de l'innovation du Canada, http://collections.ingeniumcanada.org/fr/id/1971.0437.001/

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